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Online Dating Industry: The Business of Love
10 facts about Americans and online dating | Pew Research Center
People have always been creative when it comes to seeking romantic partners. The first personal ads in the US began appearing in journals and periodicals in the s. While these ads were first intended to help secure the financial security of marriage, these postings soon morphed into a means for people to seek the companionship of individuals with similar interests and concerns. Today, profiles on popular online dating services such as Tinder, Bumble, and OKCupid fulfill the same purpose. These applications make it easier for people to find like-minded individuals and explore the possibilities of romance.
Online Dating: A Growth Story
While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market. Tinder globally popularized app-based matchmaking when it launched on iPhones in , and later on Android in By , Tinder had grown to 57 million active users across the globe and billions of swipes per day. Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide.
A recent report by Marketdata Enterprises, Inc. Online dating sites- Business platforms that need an online dating merchant account would include: Match. Dating apps — Smartphones and relationship apps have placed online dating into the palms of Millennials, the group currently leads the dating industry. For instance, online dating merchant accounts are provided to popular dating apps like Tinder available in 30 languages which has created over one billion matches since it started, together with subscriber estimates varying between , and , users.