In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America's big game. The snippet appeared as one of many vignettes in a sweeping ad that celebrated America's collection of diverse creeds, codes and individuals. In the five-second clip, two male partners and their daughter go roller-skating while a chorus of children sing "America the beautiful. Read more : Super Bowl ads: Why social media matters now.
“Why Is It Even An Issue?” Asks Tigers’ Phil Coke
Urban Dictionary: Bacardi and Coke
On the issue of gay rights, The Coca-Cola Co has a sparkling record. The company has recorded a perfect score on the Human Rights Campaign's Corporate Equality Index since the index launched in Coca-Cola was one of the first US companies to support the proposed Employment Non-Discrimination Act , which would protect employees from discrimination due to sexual orientation, and its HR department has funded a lesbian, gay, bisexual and transgender LGBT employees association since Despite all that, protesters gathered earlier this month beneath a Coke billboard in New York's Times Square , pouring cans of Coke into a sewer and carrying banners reading: "Coke: Don't Sponsor Hate. The problem, of course, is that Coca-Cola is a sponsor of the Winter Olympics in Sochi, Russia, which has been a target for gay activists since the Russian government enacted a draconian anti-gay law in July. The controversy is the latest evidence that even companies that have done their level best to meet society's expectations — around sexual orientation, or factory conditions in poor countries, or climate change, or any other headline-generating issue — can be caught unaware as expectations ratchet up. And expectations always seem to be ratcheting up.
Seems fairly straight-forward, right? Not like the infamous Bar Refaeli Go Daddy ad from last year that featured the Israeli supermodel making out with a nerd. However, two aspects of the ad appear to have turned it into one of those cultural hot spots or at least a lukewarm spot that ignites a little social media outrage for awhile. Others objected to the inclusion of two gay dads in the ad.
Christopher Michael Coke, also known as Dudus  born 13 March ,  is a convicted Jamaican drug lord and the leader of the Shower Posse , a violent drug gang started by his father Lester Coke in Jamaica, which exported "large quantities"  of marijuana and cocaine into the United States. Due to their father's drug profits, Christopher and his siblings grew up amidst wealth and attended elite private schools. His sister and brother were killed in drug-related violence, in and , respectively. Coke was gradually brought into his father's organization. After his father's death in , Coke, at the age of 23, became leader of the gang and the de facto leader of the Tivoli Gardens community in West Kingston.