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The study of the history of marketing , as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. Marketers tend to distinguish between the history of marketing practice and the history of marketing thought:. Although the history of marketing thought and the history of marketing practice are distinct fields of study, they intersect at different junctures. At the same time, marketing academics often develop new research methods or theories that are subsequently adopted by practitioners.
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